Science & Math
mobi |eng | 2013-06-19 | Author:Kaiser Fung [Fung, Kaiser]

Why Do Marketers Send You Mixed Messages? The mass retailer Target, with the famed red bull’s-eye logo, made the front page of New York Times Magazine in 2012 with an ...
( Category: Education & Reference December 2,2017 )
mobi |eng | 2004-11-24 | Author:Kathleen Taylor [Taylor, Kathleen]

Figure 10.1 A human brain, schematically rendered. (a) Lateral (outer) view, showing approximate location of the PFC. (b) Medial (inner) view, showing approximate location of the anterior cingulate cortex. The ...
( Category: Medicine December 2,2017 )
mobi, epub |eng | 2009-11-16 | Author:Reid Hastie & Robyn M. Dawes [Hastie, Reid]

What do you think is the probability that the cab in the accident was Green, as the witness claimed? (p. 211) Let’s represent the information of the problem in terms ...
( Category: Behavioral Sciences December 2,2017 )
mobi, epub, pdf |eng | 2012-08-25 | Author:Edward B. Burger & Michael Starbird [Burger, Edward B.]

Overcoming bias. Do you remember that shadows are the color of the sky? That counterintuitive reality reminds us that preconceived notions, bias, and prejudice color our view of the world. ...
( Category: Creativity December 2,2017 )
mobi, pdf |eng | 2009-09-22 | Author:Morgan D. Jones [Jones, Morgan D.]

Option A Option B Option C Option D We then ask ourselves: Which is better, A or B? We put a pencil mark after the one we decide is better, ...
( Category: Management & Leadership December 2,2017 )
mobi |eng | 2016-01-13 | Author:Saru Jayaraman

*No tipped employees. However, there are several emerging hamburger restaurants that are breaking out of the mold. See Table 5.2. Table 5.2 HIGH-ROAD RESTAURANTS *no tipped employees. One such high-road ...
( Category: Politics & Government December 2,2017 )
mobi, epub, pdf |eng | 2012-09-09 | Author:Peter Drucker

7. The First Technological Revolution and Its Lessons Presidential address to the Society for the History of Technology, 29 December 1965; first published in Technology and Culture, Spring 1966. AWARE ...
( Category: Management & Leadership December 2,2017 )
mobi, azw3 |eng | 2014-07-14 | Author:Michael S. Malone

CHAPTER 27 Beatification Intel entered the 1970s as a young start-up dedicated to taking leadership of the MOS memory business. Total annual revenues in 1970 were $4.2 million, losses were ...
( Category: Industries December 2,2017 )
mobi |eng | 2015-04-07 | Author:Rich Chiarello

How big a problem this is. (The bigger the problem, the easier it is to garner executive support for budget dollars and action plans later on.) Whether proposed solutions will ...
( Category: Processes & Infrastructure December 2,2017 )
mobi |eng | 2010-09-02 | Author:Dan Hill [Hill, Dan]

What does it all mean? Well, for one thing two groups of motivations – empowerment and enjoyment – predominate among the sampling we’ve tested. They’re the most prolific. The second ...
( Category: Psychology December 2,2017 )
mobi |eng | 2013-04-22 | Author:Nicco Mele [Mele, Nicco]

Fighting Al Qaeda Before 9/11, Cold War thinking maintained a decisive influence over America’s institutional approach to national security and foreign policy. George W. Bush’s national security adviser at the ...
( Category: Processes & Infrastructure December 2,2017 )
mobi |eng | 2011-05-11 | Author:Cory Doctorow

“Intellectual Property” Is a Silly Euphemism “Intellectual property” is one of those ideologically loaded terms that can cause an argument just by being uttered. The term wasn’t in widespread use ...
( Category: Essays & Correspondence December 2,2017 )
mobi |eng | 2016-03-21 | Author:John Elder Robison

Perhaps something similar happened with TMS. Earlier life experience had shown that I might be particularly sensitive, and perhaps everyone else would have shared my experience had their dose been ...
( Category: Children's Health December 2,2017 )
mobi, epub |eng | 2013-07-31 | Author:Michael S. A. Graziano

11 Consciousness as Integrated Information In the previous chapter I discussed one of the most common theoretical approaches to consciousness—the social construction of consciousness. A second common theoretical approach is ...
( Category: Psychology December 2,2017 )